New PSP-3000 Colours Announced
Awhile back, I posted this post about the PSP, in which I discussed about the PSP’s floundering performance in the market as well as what I thought Sony could do to save the system. Essentially, in my opinion, the way Sony should go about things is that they have to focus on the software side of things. They’ve been busy updating the system itself non-stop without pausing to realise the actual reason why people aren’t playing their games is because most of them just aren’t fun (especially on the PSP). Hence, instead of continuing to obsess themselves with the hardware, they need to start attracting more developers to develop triple-A titles for the PSP, as many developers don’t see the point in investing resources into developing a PSP game because of it’s low market share. If Sony can just capture high quality developers to develop high quality games for the system, the PSP just might see a resurgence.
Alas, it seems as if Sony has chosen to go in the completely opposite direction. They just recently announced another 4 new colours for the PSP-3000, their latest iteration of the device. Not only did they decide to continue along the path of refreshing their hardware, but they actually went and did the lamest thing possible: superficial “enhancements” ie. making them more colourful.
SERIOUSLY?! This is what the Sony marketting team thinks is the thing that’s hindering the sale of the PSP?
“We don’t have enough colours, no wonder people aren’t buying the PSP. We have to introduce MORE colours, I bet people will be more attracted to our product after that!!! Nevermind that we already got multi-coloured PSPs, let’s just introduce more colours! That’s the only thing people care about!”
For crying out loud, even back in the days when the iPod only came in one or two colours it still sold like hotcakes, and even today only the iPod Nano comes in multiple colours. Do you see Apple having any problem with sales? But that’s besides the point, I’m amazed that the Sony marketting team actually thinks introducing more colours will boost sales significantly. Nintendo hasn’t made any updates to their DS hardware for quite some time now, be it the internals or superficially, yet they still hold twice the marketshare of Sony’s PSP.
Sony really needs to wake up. I love my PSP, more so than my DS, but I haven’t touched it for ages, considering how the only games that come out for it nowadays aren’t worth my time at all. Sony really needs to wake up and do something quickly, or else it seems the PSP might really die out to the DS.
